For Immediate Release
May 4, 2015

Media Contact
Thomas R. Lorenz, Director of Communications & Community Relations

Ani Pogossian, Economic Development Assistant

Glendale Recognized at CALED’s 35th Annual Training Conference

Glendale, CA – At the 2015 California Association for Local Economic Development (CALED) 35th Annual Conference, The Glendale Economic Development Corporation was recognized with an “Award of Merit” for its Class A Office Attraction Program.

The City Council, acting in its capacity as the Economic Development Corporation, endorsed an aggressive business attraction program for Glendale’s Class A office space. The program focused on Glendale’s “renaissance” including new on-trend housing options and “18-hour” lifestyle amenities such as shopping, restaurants, and nightlife. 

From a high of a 25% vacancy rate in 2010, this promotion helped drive Glendale’s Class A office vacancy down to 13.7% by January 2015. The campaign was aimed at attracting office-using industries whose space needs had evolved. In the absence of significant funding for marketing, Glendale concentrated its promotional efforts on showcasing Glendale’s “renaissance” as a City which could provide lifestyle amenities for a modern office tenant.

The economic vibrancy of Glendale is a main priority of the City. With sales tax receipts funding an array of needed City services, having office workers to patronize stores and restaurants is critical to Glendale. This Office Attraction promotion also focused on showcasing the City’s efforts in streamlining the permitting process and work with various city departments to encourage overall business friendliness at every level of tenant and landlord interface.

This has been a banner year for the City of Glendale and Economic Development Corporation since winning the Los Angeles Economic Development Corporation “Most Business-Friendly City” Award in November 2014.

To learn more about the Glendale Economic Development Corporation and the City of Glendale, visit their website at http://bit.ly/1OBlbnV and follow them on Twitter @ChooseGlendale.

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Glendale, known as the “Jewel City,” is one of the largest cities in Los Angeles County. With a population over 196,000, Glendale is a thriving cosmopolitan city that is rich in history, culturally diverse, and offers limitless opportunities. It is the home to a vibrant business community, with major companies in healthcare, entertainment, manufacturing, retail and banking.

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